Hospitality, Bookings & POS
4.3/5.0
VerifiedFreemiumLast technical review:
Markdown for AI (.md)

Fresha

Comprehensive booking and management platform for salons, spas, and wellness centers.

Pricing

$0/mo

Freemium
Score

4.3/5

Certifications
3
Last technical review
2026-11-01
Available plansVisit website (opens in a new tab)

Technical Overview

Fresha is an online booking and management software designed for beauty, wellness, and healthcare professionals. It automates appointment scheduling, processes digital payments, manages inventory, and connects with clients via mobile applications. Its business model relies on booking commissions and optional software add-ons.

Analyst Evaluation: Pros and Limitations

Verified Advantages

  • Intuitive interface for managing client schedules and appointments.
  • Integrated payment processing without requiring standalone physical terminals.
  • Dedicated mobile applications for both clients and service providers.

Technical Considerations

  • Reliance on the built-in payment gateway for handling transactions.
  • Limited brand customization options on entry-level subscription tiers.

Technical Capabilities & Features

3/7
Included:REST & GraphQL API
Not available:SSO / SAML Authentication
Not available:Self-Hosted Option
Included:Full Data Export
Included:Role-Based Access Control (RBAC)
Not available:Custom Domains & SSL
Not available:Immutable Audit Logs
Scorecard
Show detailsHide details

Technical Scorecard: Fresha

82/100
DX & Tech Documentation
Excellent
80/100
Pricing Fairness
Excellent
85/100
Security & Governance
Excellent
82/100
Data Portability & Sovereignty
Favorable
78/100
Performance & Reliability
Excellent
85/100

Time to Value & Fit by Segment: Fresha

Estimated Time-to-Value< 1 hour (Immediate)

Near-instantaneous deployment with minimal technical friction.

Learning CurveLow (Intuitive)

Rapid onboarding for developers without prior training required.

Fit Index by Organization Size

Startup & Agile Teams1 to 50 members
90%
Mid-Market & Scaleup50 to 500 members
75%
Corporate Enterprise500+ members
40%
Pricing & TCO
Show detailsHide details

Pricing

$0.00/mo

Model: FREEMIUM.

Available plans:

  • Plan Gratuito$0/mo

Free Tier Verification:

  • No credit card required
  • Commercial use allowed
  • Unlimited usage with no expiration
  • No mandatory watermarks
Get Fresha (opens in a new tab)

Billing Risks & Hidden Clauses: Fresha

Free Tier Limits:

Incluye funciones básicas de agenda y reservas sin coste fijo mensual, operando mediante comisiones por servicios.

Audited Billing Critical Points:
  • Las comisiones por transacciones y pagos procesados pueden acumularse con volumen alto.
Total Cost of Ownership (TCO) Projection: Fresha$0.00/mo
Deterministic cost estimation at 12 and 36 months based on team size, including SSO tax premiums and annual prepay discounts.
Show detailsHide details
Indie / Solo (1 active user)

Solo developer or independent technical founder.

Base Monthly Cost
$12/month
1 active user
12-Month Investment
$122/year
Includes ~15% savings via annual billing
3-Year TCO Projection (36m)
$366total
Consolidated software licensing expenditure

Estimated Self-Hosted VPS + DevOps Cost

Break-Even Point: Profitable starting at 3 active users

Calculated infrastructure: VPS 1 vCPU / 2GB RAM (~$5) + 0.5h DevOps/mes ($20)

Annual VPS + DevOps Cost$300/year
Differential vs SaaS LicensingSaaS is $178/year
Startup (10 active users)

Agile engineering team in validation and early traction stage.

Base Monthly Cost
$120/month
10 active users
12-Month Investment
$1,224/year
Includes ~15% savings via annual billing
3-Year TCO Projection (36m)
$3,672total
Consolidated software licensing expenditure

Estimated Self-Hosted VPS + DevOps Cost

Break-Even Point: Profitable starting at 10 active users

Calculated infrastructure: VPS 2 vCPU / 8GB RAM (~$15) + 2h DevOps/mes ($80)

Annual VPS + DevOps Cost$1,140/year
Differential vs SaaS LicensingSavings of $84/year
Growth (25 active users)

Scaling company with team governance and granular access control requirements.

Base Monthly Cost
$300/month
25 active users
12-Month Investment
$3,060/year
Includes ~15% savings via annual billing
3-Year TCO Projection (36m)
$9,180total
Consolidated software licensing expenditure

Estimated Self-Hosted VPS + DevOps Cost

Break-Even Point: Profitable starting at 28 active users

Calculated infrastructure: Cluster VPS 4 vCPU / 16GB RAM (~$45) + 6h DevOps/mes ($240)

Annual VPS + DevOps Cost$3,420/year
Differential vs SaaS LicensingSaaS is $360/year
Scaleup (100 active users)

Established organization with enterprise security policies and mandatory SAML/SSO.

Base Monthly Cost
$1,200/month
100 active users
12-Month Investment
$12,240/year
Includes ~15% savings via annual billing
3-Year TCO Projection (36m)
$36,720total
Consolidated software licensing expenditure

Estimated Self-Hosted VPS + DevOps Cost

Break-Even Point: Profitable starting at 78 active users

Calculated infrastructure: Infraestructura HA redundante + Backups (~$150) + 16h DevOps/mes ($640)

Annual VPS + DevOps Cost$9,480/year
Differential vs SaaS LicensingSavings of $2,760/year
Usage Surcharges & Bill Shock Simulator: FreshaWhat usage costs as you scale
Detect overage penalties before they impact engineering budget.
Show detailsHide details

Prototype / MVP (10 GB)

Included base quota in plan: 5 GB.
Low Risk / Predictable Bill
Base Monthly Rate
$20/mo
Fixed subscription or contracted tier
Overage Penalty
+$1/month extra
Variable surcharge for consumption above plan quota
Estimated Monthly Invoice
$21/mo
Total monthly cost before taxes
Technical Mitigation Recommendation:

Suitable for development; verify concurrent connection limits.

Base Production (50 GB)

Included base quota in plan: 5 GB.
Low Risk / Predictable Bill
Base Monthly Rate
$20/mo
Fixed subscription or contracted tier
Overage Penalty
+$8/month extra
Variable surcharge for consumption above plan quota
Estimated Monthly Invoice
$28/mo
Total monthly cost before taxes
Technical Mitigation Recommendation:

Implement table compression policies and temporal partitioning.

Active Growth (250 GB)

Included base quota in plan: 5 GB.
High Risk / Accelerated Overages
Base Monthly Rate
$20/mo
Fixed subscription or contracted tier
Overage Penalty
+$44/month extra
Variable surcharge for consumption above plan quota
Estimated Monthly Invoice
$64/mo
Total monthly cost before taxes
Technical Mitigation Recommendation:

Offload cold backups to standard object storage (S3).

Large Scale (1.000 GB (1 TB))

Included base quota in plan: 5 GB.
Critical Risk / Severe Bill Shock
Base Monthly Rate
$20/mo
Fixed subscription or contracted tier
Overage Penalty
+$179/month extra
Variable surcharge for consumption above plan quota
Estimated Monthly Invoice
$199/mo
Total monthly cost before taxes
Technical Mitigation Recommendation:

Migrate to dedicated instance or self-hosted cluster to curtail I/O fees.

Procurement Strategy & Discounts: FreshaB2B Negotiation Playbook
Corporate executive level with highest authority to approve budgetary exceptions.
Show detailsHide details

Fair Market Price & B2B Procurement Benchmark

Non-renewal notice: No contract lock-inMedian achieved discount: -12%
Public List Price
Custom / Contact
100% baseline
Audited Market Average
-12% median
~88% of list price
Optimized Target Price
-20% target
Max achievable discount (Q4 / multi-year): -20%

Verified Tactical Savings Levers

  • Volume Seat TiersUp to -15%

    Tiered volume pricing discounts when exceeding team seat thresholds.

Security & Data Exit
Show detailsHide details

Compliance & Security Standards: Fresha

SOC 2 Type IIAudited
ISO 27001Not reported
GDPR / RGPDAudited
HIPAAAudited
PCI-DSSNot reported

"HIPAA compliance Health Insurance Portability and Accountability Act ISO 9001"

Verifiable citation: /pricing
Jurisdiction & Legal Sovereignty
🇬🇧United Kingdom [GB]Subject to US CLOUD ActGDPR DPA Available
SSO Availability (SAML Enterprise)
No SSO Documented
Data Residency
USEUAWS
AI Privacy Policy
Opt-out available
Data Liberation & Migration Runbook: FreshaCSV · XLSX
Actionable escape runbook and credential export guarantees to mitigate vendor lock-in.
Show detailsHide details
Supported Structured Export Formats
CSVXLSX
Password Hash Portability
Subject to Support Ticket (Manual Process)

Credential hash export requires commercial mediation or formal support ticket approval.

CLI Command / Rescue Endpoint
Admin Console -> Workspace Export
Exit Protocol & Migration Notes

Standard workspace data export in tabular and JSON formats.

Deployment & Infrastructure Requirements: FreshaDocker
Hardware specs and Docker directives to run on local servers, dedicated VPS, or Kubernetes without telemetry leak to the cloud.
Show detailsHide details
Minimum Memory1 GB RAM (Recommended)
Compute CPU1 vCPU
Runtime / LanguageTypeScript / Go / Rust
Code LicenseOpen Source
Docker CLI Directive
docker run -d --name fresha -p 8080:8080 fresha:latest
Companion Services & Dependencies:
PostgreSQL 15+Redis 7+
Community & Repository
Show detailsHide details

Technical Reputation of Fresha

74/100 Technical Trust

Frequent Praises in Production

  • Intuitive interface for managing client schedules and appointments.
  • Integrated payment processing without requiring standalone physical terminals.
  • Dedicated mobile applications for both clients and service providers.

Reported Production Frictions

  • Reliance on the built-in payment gateway for handling transactions.
  • Limited brand customization options on entry-level subscription tiers.
Commercial Treatment & Vendor Lock-in:Self-Service in Dashboard

Cancellation flow is autonomous via billing portal or subscription settings.

Frequently Asked Technical Questions (Fresha)

How does Fresha handle booking payments?

Fresha integrates a payment processing system allowing clients to pay digitally upon service completion, reducing the need for cash or physical credit cards.

Does Fresha offer a free tier for small businesses?

Yes, it includes a basic free tier featuring essential calendar and online booking tools, supplemented by optional paid add-on services.

Can client databases be migrated from another system?

Fresha provides tools and support to import historical client records and service catalogs from alternative management platforms.

Direct Alternatives

All tools in Fresha
Embed Verification Badge
Official Badge
Show detailsHide details
TheJudex Verified - Fresha