Web Analytics & PrivacyLast technical review:
Markdown for AI (.md)

Umami vs Plausible Analytics

Objective factual benchmark between two leading platforms to identify optimal fit based on scale and architecture.

Technical Verdict & Decision Factors

Umami and Plausible Analytics provide lightweight, cookieless web analytics alternatives focused on privacy and GDPR compliance. Umami utilizes a TypeScript stack with an MIT license, offering flexible self-hosting and a cloud tier. Plausible runs on Elixir under the AGPL-3.0 license, emphasizing a sub-1 KB tracking script and EU-based infrastructure hosted on Hetzner.

Scale-ups & Agile Teams

Choose Umami if

Ideal for engineering teams seeking an MIT-licensed, TypeScript-based analytics platform with flexible self-hosting and an optional free cloud tier for product metrics.

Get started with Umami (opens in a new tab)
Enterprise & Compliance

Choose Plausible Analytics if

Recommended for organizations requiring strict EU data residency on Hetzner infrastructure, an extremely lightweight tracking script, and AGPL compliance.

Get started with Plausible Analytics (opens in a new tab)

Key Differentiators

  • Tracking script payload and performance impact
  • Licensing models (MIT vs AGPL-3.0)
  • Underlying technology stack (TypeScript vs Elixir)
  • Data residency and cloud provider jurisdiction
Weights 40% DX, 40% Fair Pricing, 20% PerformanceRecommended winner for this scenario:Umami (7.1/10)
Umami7.1/10
Plausible Analytics7.1/10
Weights 45% Security & Governance, 35% Reliability, 20% DXRecommended winner for this scenario:Umami (7.5/10)
Umami7.5/10
Plausible Analytics7.5/10
Weights 55% Data Portability, 25% Fair Pricing, 20% SecurityRecommended winner for this scenario:Umami (4.7/10)
Umami4.7/10
Plausible Analytics4.7/10

Side-by-Side Feature Comparison

Umami vs Plausible Analytics
Datasheet
UmamiFreemium
Plausible AnalyticsPaid
Commercial Model & Pricing
Base PriceFree TierContact Sales
Pricing ModelFreemiumPaid
Score4.5/5.0(1 review)4.5/5.0(1 review)
VerifiedVerifiedVerified tool: Audited technical attributesVerifiedVerified tool: Audited technical attributes
Core Features Matrix
Specific Capabilities for Web Analytics & Privacy
Cookieless (Native GDPR)CompatibleCompatible
Built-in Session ReplayNot availableNot available
Feature Flags / ExperimentationNot availableNot available
Direct SQL/ClickHouse ExportCompatibleNot available
Unlimited Event RetentionNot availableNot available
Enterprise Architecture & Security (7 Universals)
REST & GraphQL APICompatibleCompatible
SSO / SAML AuthenticationNot availableNot available
Self-Hosted OptionCompatibleCompatible
Full Data ExportCompatibleCompatible
Role-Based Access Control (RBAC)CompatibleCompatible
Custom Domains & SSLCompatibleCompatible
Immutable Audit LogsNot availableNot available
Architecture & Verified Specs
Compliance & Data Sovereignty
Audited Certifications
GDPR
GDPR
SSO (SAML) AvailabilityNot availableNot available
Legal Headquarters & JurisdictionUSEE
Subject to US CLOUD ActSubject (US Extraterritorial)Immune (EU Sovereignty)
Data ResidencyEU, US, SELF_HOSTEDEU, SELF_HOSTED
Open Source Telemetry & Code Sovereignty
GitHub Stars 39.8k 29.7k
Latest Commit / VitalityOct 28, 2026Oct 30, 2026
SPDX LicenseMITAGPL-3.0
Primary LanguageTypeScriptElixir
Minimum RAM RequiredCloud ManagedCloud Managed
Visit WebsiteTry Umami (opens in a new tab)Try Plausible Analytics (opens in a new tab)

Last technical review:

Technical Scorecard Comparison
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Technical Scorecard Comparison: Umami vs Plausible Analytics

Umami88/100
Plausible Analytics88/100
DX & Tech Documentation
Umami
90
Plausible Analytics
90
Pricing Fairness+10 pts Umami
Umami
95
Plausible Analytics
85
Security & Governance+7 pts Plausible Analytics
Umami
85
Plausible Analytics
92
Data Portability & Sovereignty+2 pts Umami
Umami
90
Plausible Analytics
88
Performance & Reliability+5 pts Plausible Analytics
Umami
80
Plausible Analytics
85

Time to Value & Fit by Segment: Umami vs Plausible Analytics

Umami

Time-to-Value:< 1 hour (Immediate)
Curve:Low (Intuitive)

Near-instantaneous deployment with minimal technical friction.

Plausible Analytics

Time-to-Value:< 1 hour (Immediate)
Curve:Low (Intuitive)

Near-instantaneous deployment with minimal technical friction.

Segment Fit Comparison

Startup & Agile Teams1 to 50 members
Umami
90%
Plausible Analytics
90%
Mid-Market & Scaleup50 to 500 members
Umami
80%
Plausible Analytics
80%
Corporate Enterprise500+ members
Umami
70%
Plausible Analytics
60%
Pricing & Licensing Breakdown
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Billing Clauses & SSO Tax: Umami vs Plausible Analytics

Umami

No SSO Documented

Does not document enterprise SAML or OIDC single sign-on support.

Free:Free tier available for self-hosting with unlimited usage or limited plans on Umami Cloud.

Plausible Analytics

No SSO Documented

Does not document enterprise SAML or OIDC single sign-on support.

Free:Free trial available for 30 days, no permanent free tier.
  • Pricing scales directly with monthly pageviews across your sites.
TCO & Savings CalculatorTCO 1-3Y
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Indie / Solo (1 active user)

Solo developer or independent technical founder.

Umami

Base Monthly Cost:$15/month
12-Month Investment:$153/year
36 Months (3 years):$459

Plausible Analytics

Most Cost-Effective
Base Monthly Cost:$12/month
12-Month Investment:$122/year
36 Months (3 years):$366
Estimated Financial Differential

Plausible Analytics: $31 USD/year ($93 USD 36 Months (3 years)).

Startup (10 active users)

Agile engineering team in validation and early traction stage.

Umami

Base Monthly Cost:$150/month
12-Month Investment:$1,530/year
36 Months (3 years):$4,590

Plausible Analytics

Most Cost-Effective
Base Monthly Cost:$120/month
12-Month Investment:$1,224/year
36 Months (3 years):$3,672
Estimated Financial Differential

Plausible Analytics: $306 USD/year ($918 USD 36 Months (3 years)).

Growth (25 active users)

Scaling company with team governance and granular access control requirements.

Umami

Base Monthly Cost:$375/month
12-Month Investment:$3,825/year
36 Months (3 years):$11,475

Plausible Analytics

Most Cost-Effective
Base Monthly Cost:$300/month
12-Month Investment:$3,060/year
36 Months (3 years):$9,180
Estimated Financial Differential

Plausible Analytics: $765 USD/year ($2,295 USD 36 Months (3 years)).

Scaleup (100 active users)

Established organization with enterprise security policies and mandatory SAML/SSO.

Umami

Base Monthly Cost:$1,500/month
12-Month Investment:$15,300/year
36 Months (3 years):$45,900

Plausible Analytics

Most Cost-Effective
Base Monthly Cost:$1,200/month
12-Month Investment:$12,240/year
36 Months (3 years):$36,720
Estimated Financial Differential

Plausible Analytics: $3,060 USD/year ($9,180 USD 36 Months (3 years)).

Usage Billing PredictabilityWhat usage costs as you scale
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Prototype / MVP (10 GB)

Comparative projection for Storage & Compute (GB)

Umami

Most Cost-Effective
Overage penalty:+$1/mo
Estimated Monthly Invoice:$16/mo
Low Risk

Plausible Analytics

Overage penalty:$0
Estimated Monthly Invoice:$20/mo
Low Risk

Base Production (50 GB)

Comparative projection for Storage & Compute (GB)

Umami

Most Cost-Effective
Overage penalty:+$8/mo
Estimated Monthly Invoice:$23/mo
Moderate Risk

Plausible Analytics

Overage penalty:+$26/mo
Estimated Monthly Invoice:$46/mo
Moderate Risk

Active Growth (250 GB)

Comparative projection for Storage & Compute (GB)

Umami

Most Cost-Effective
Overage penalty:+$44/mo
Estimated Monthly Invoice:$59/mo
High Risk

Plausible Analytics

Overage penalty:+$341/mo
Estimated Monthly Invoice:$361/mo
Critical Risk

Large Scale (1.000 GB (1 TB))

Comparative projection for Storage & Compute (GB)

Umami

Most Cost-Effective
Overage penalty:+$179/mo
Estimated Monthly Invoice:$194/mo
Critical Risk

Plausible Analytics

Overage penalty:+$1741/mo
Estimated Monthly Invoice:$1,761/mo
Critical Risk
Bidirectional Migration Friction Index (MFI)
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Bidirectional Migration Friction Index (MFI)

UmamiPlausible Analytics
Smooth Migration

Migration friction: Umami to Plausible Analytics

15/100

Agile transition with low operational risk and native export/API support.

Critical Factors Evaluated

  • +15 ptsTransition from a free or freemium model to a mandatory paid tier in Plausible Analytics.
Plausible AnalyticsUmami
Smooth Migration

Migration friction: Plausible Analytics to Umami

0/100

Agile transition with low operational risk and native export/API support.

Critical Factors Evaluated

Smooth path: native export support, ingestion API, and authentication parity.

Migration & Portability VerdictUmami · Δ 15 pts

Migrating from Umami to Plausible Analytics has significantly lower friction (15/100) than the reverse path (0/100). {from} provides easier data liberation and lower exit costs.

Technical Transition Playbook: Umami to Plausible AnalyticsCLI Runbook
4-stage execution protocol to switch dependencies with zero data loss and verifiable rollback.
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01

Data Extraction & Baseline Snapshot

Full export of Umami datasets in audited formats (CSV, JSON, SQL). Secure an immutable snapshot prior to cutover.

pg_dump
02

Schema Mapping & Contract Validation

Normalize entity identifiers, timestamps, and event payloads between Umami APIs and destination schema in Plausible Analytics.

# Schema mapping & validation
npx tsx scripts/map-migration.ts --source=umami --target=plausible-analytics
03

Dual-Ingestion Period (Dual-Writing)

Simultaneous telemetry dispatch to Umami and Plausible Analytics for 72 hours to contrast volume, integrity, and latency without downtime.

export TELEMETRY_PRIMARY="plausible-analytics"
export TELEMETRY_SECONDARY="umami"
04

Decommissioning & Rollback Safety

De-instrument Umami SDK, archive snapshot in cold S3 storage, and confirm zero ongoing billing.

# Check decommission
curl -I "https://umami.is/"

Architecture Decision Record for CTOs & Tech Leads

Production-ready technical document for Notion, Confluence, or Pull Requests

Select recommended tool:
UmamiPlausible Analytics
Download ADR (.md)View Markdown
Community Sentiment & Commercial Terms
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Technical Reputation of Umami

79/100 Technical Trust

Frequent Praises in Production

  • Open-source self-hostable architecture with no license restrictions.
  • Cookie-free data collection model that simplifies GDPR compliance.
  • Unified interface for real-time web and product analytics.

Reported Production Frictions

  • Fewer advanced heatmap features compared to proprietary suites.
  • Advanced event tracking requires manual JavaScript snippet insertion.
Commercial Treatment & Vendor Lock-in:Self-Service in Dashboard

Cancellation flow is autonomous via billing portal or subscription settings.

Technical Reputation of Plausible Analytics

85/100 Technical Trust

Frequent Praises in Production

  • Ultra-lightweight tracking script under 1 KB that does not block rendering.
  • Strict GDPR compliance without requiring cookie consent banners.
  • Open-source self-hosted model for complete data control.

Reported Production Frictions

  • No permanent free tier for hosted commercial usage.
  • Lacks advanced session-level behavior analytics or heatmaps.
Commercial Treatment & Vendor Lock-in:Self-Service in Dashboard

Cancellation flow is autonomous via billing portal or subscription settings.

Frequently Asked Questions: Umami vs Plausible Analytics

What are the key differences between Umami and Plausible Analytics?

Umami and Plausible Analytics provide lightweight, cookieless web analytics alternatives focused on privacy and GDPR compliance. Umami utilizes a TypeScript stack with an MIT license, offering flexible self-hosting and a cloud tier. Plausible runs on Elixir under the AGPL-3.0 license, emphasizing a sub-1 KB tracking script and EU-based infrastructure hosted on Hetzner.

How do Umami and Plausible Analytics pricing compare?

Umami starts at 0.00/mo under freemium tier, while Plausible Analytics starts at 0/mo with paid billing.

When should you choose Umami over Plausible Analytics?

If your priority is Open-source web and product analytics platform focused on privacy., Umami is the optimal choice; for Lightweight and privacy-friendly cookie-free Google Analytics alternative, Plausible Analytics provides superior benefits.

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