Web Analytics & Privacy
4.5/5.0
VerifiedFreemiumLast technical review:
Markdown for AI (.md)

Umami

Open-source web and product analytics platform focused on privacy.

Pricing

$0/mo

Freemium
Score

4.5/5

  1. FreeCloud Hobby
  2. $15/moCloud Pro
License
MIT
Certifications
1
Last technical review
2026-10-29
Available plansVisit website (opens in a new tab)

Technical Overview

Umami is an open-source web and product analytics platform designed to measure traffic, behavior, conversion, and retention without using cookies or intrusive trackers. It can be deployed via self-hosted infrastructure or used via Umami Cloud. Its approach prioritizes privacy compliance and simplicity in visualizing key metrics.

Analyst Evaluation: Pros and Limitations

Verified Advantages

  • Open-source self-hostable architecture with no license restrictions.
  • Cookie-free data collection model that simplifies GDPR compliance.
  • Unified interface for real-time web and product analytics.

Technical Considerations

  • Fewer advanced heatmap features compared to proprietary suites.
  • Advanced event tracking requires manual JavaScript snippet insertion.

Technical Capabilities & Features

5/7
Included:REST & GraphQL API
Not available:SSO / SAML Authentication
Included:Self-Hosted Option
Included:Full Data Export
Included:Role-Based Access Control (RBAC)
Included:Custom Domains & SSL
Not available:Immutable Audit Logs
Scorecard
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Technical Scorecard: Umami

88/100
DX & Tech Documentation
Excellent
90/100
Pricing Fairness
Excellent
95/100
Security & Governance
Excellent
85/100
Data Portability & Sovereignty
Excellent
90/100
Performance & Reliability
Excellent
80/100

Time to Value & Fit by Segment: Umami

Estimated Time-to-Value< 1 hour (Immediate)

Near-instantaneous deployment with minimal technical friction.

Learning CurveLow (Intuitive)

Rapid onboarding for developers without prior training required.

Fit Index by Organization Size

Startup & Agile Teams1 to 50 members
90%
Mid-Market & Scaleup50 to 500 members
80%
Corporate Enterprise500+ members
70%
Pricing & TCO
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Pricing

$0.00/mo

Model: FREEMIUM.

Available plans:

  • Cloud Hobby$0/mo
  • Cloud Pro$15/mo

Free Tier Verification:

  • No credit card required
  • Commercial use allowed
  • Monthly recurring quota reset
  • No mandatory watermarks
Get Umami (opens in a new tab)

Billing Risks & Hidden Clauses: Umami

Free Tier Limits:

Free tier available for self-hosting with unlimited usage or limited plans on Umami Cloud.

Total Cost of Ownership (TCO) Projection: Umami$0.00/mo
Deterministic cost estimation at 12 and 36 months based on team size, including SSO tax premiums and annual prepay discounts.
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Indie / Solo (1 active user)

Solo developer or independent technical founder.

Base Monthly Cost
$15/month
1 active user
12-Month Investment
$153/year
Includes ~15% savings via annual billing
3-Year TCO Projection (36m)
$459total
Consolidated software licensing expenditure

Estimated Self-Hosted VPS + DevOps Cost

Break-Even Point: Profitable starting at 2 active users

Calculated infrastructure: VPS 1 vCPU / 2GB RAM (~$5) + 0.5h DevOps/mes ($20)

Annual VPS + DevOps Cost$300/year
Differential vs SaaS LicensingSaaS is $147/year
Startup (10 active users)

Agile engineering team in validation and early traction stage.

Base Monthly Cost
$150/month
10 active users
12-Month Investment
$1,530/year
Includes ~15% savings via annual billing
3-Year TCO Projection (36m)
$4,590total
Consolidated software licensing expenditure

Estimated Self-Hosted VPS + DevOps Cost

Break-Even Point: Profitable starting at 8 active users

Calculated infrastructure: VPS 2 vCPU / 8GB RAM (~$15) + 2h DevOps/mes ($80)

Annual VPS + DevOps Cost$1,140/year
Differential vs SaaS LicensingSavings of $390/year
Growth (25 active users)

Scaling company with team governance and granular access control requirements.

Base Monthly Cost
$375/month
25 active users
12-Month Investment
$3,825/year
Includes ~15% savings via annual billing
3-Year TCO Projection (36m)
$11,475total
Consolidated software licensing expenditure

Estimated Self-Hosted VPS + DevOps Cost

Break-Even Point: Profitable starting at 23 active users

Calculated infrastructure: Cluster VPS 4 vCPU / 16GB RAM (~$45) + 6h DevOps/mes ($240)

Annual VPS + DevOps Cost$3,420/year
Differential vs SaaS LicensingSavings of $405/year
Scaleup (100 active users)

Established organization with enterprise security policies and mandatory SAML/SSO.

Base Monthly Cost
$1,500/month
100 active users
12-Month Investment
$15,300/year
Includes ~15% savings via annual billing
3-Year TCO Projection (36m)
$45,900total
Consolidated software licensing expenditure

Estimated Self-Hosted VPS + DevOps Cost

Break-Even Point: Profitable starting at 62 active users

Calculated infrastructure: Infraestructura HA redundante + Backups (~$150) + 16h DevOps/mes ($640)

Annual VPS + DevOps Cost$9,480/year
Differential vs SaaS LicensingSavings of $5,820/year
Usage Surcharges & Bill Shock Simulator: UmamiWhat usage costs as you scale
Detect overage penalties before they impact engineering budget.
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Prototype / MVP (10 GB)

Included base quota in plan: 5 GB.
Low Risk / Predictable Bill
Base Monthly Rate
$15/mo
Fixed subscription or contracted tier
Overage Penalty
+$1/month extra
Variable surcharge for consumption above plan quota
Estimated Monthly Invoice
$16/mo
Total monthly cost before taxes
Technical Mitigation Recommendation:

Suitable for development; verify concurrent connection limits.

Base Production (50 GB)

Included base quota in plan: 5 GB.
Moderate Risk / Monitor Quota
Base Monthly Rate
$15/mo
Fixed subscription or contracted tier
Overage Penalty
+$8/month extra
Variable surcharge for consumption above plan quota
Estimated Monthly Invoice
$23/mo
Total monthly cost before taxes
Technical Mitigation Recommendation:

Implement table compression policies and temporal partitioning.

Active Growth (250 GB)

Included base quota in plan: 5 GB.
High Risk / Accelerated Overages
Base Monthly Rate
$15/mo
Fixed subscription or contracted tier
Overage Penalty
+$44/month extra
Variable surcharge for consumption above plan quota
Estimated Monthly Invoice
$59/mo
Total monthly cost before taxes
Technical Mitigation Recommendation:

Offload cold backups to standard object storage (S3).

Large Scale (1.000 GB (1 TB))

Included base quota in plan: 5 GB.
Critical Risk / Severe Bill Shock
Base Monthly Rate
$15/mo
Fixed subscription or contracted tier
Overage Penalty
+$179/month extra
Variable surcharge for consumption above plan quota
Estimated Monthly Invoice
$194/mo
Total monthly cost before taxes
Technical Mitigation Recommendation:

Migrate to dedicated instance or self-hosted cluster to curtail I/O fees.

Procurement Strategy & Discounts: UmamiB2B Negotiation Playbook
Corporate executive level with highest authority to approve budgetary exceptions.
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Fair Market Price & B2B Procurement Benchmark

Non-renewal notice: 30 days before expirationMedian achieved discount: -12%
Public List Price
Custom / Contact
100% baseline
Audited Market Average
-12% median
~88% of list price
Optimized Target Price
-20% target
Max achievable discount (Q4 / multi-year): -20%

Verified Tactical Savings Levers

  • Annual Upfront PrepayUp to -15%

    Consolidated discount for upfront annual billing versus monthly rate.

Security & Data Exit
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Compliance & Security Standards: Umami

SOC 2 Type IINot reported
ISO 27001Not reported
GDPR / RGPDAudited
HIPAANot reported
PCI-DSSNot reported
Jurisdiction & Legal Sovereignty
🇺🇸United States [US]Subject to US CLOUD ActGDPR DPA Available
SSO Availability (SAML Enterprise)
No SSO Documented
Data Residency
EUUSSELF_HOSTEDAWSSelf-Hosted
AI Privacy Policy
Not evaluated
Data Liberation & Migration Runbook: UmamiCSV · JSON · SQL
Actionable escape runbook and credential export guarantees to mitigate vendor lock-in.
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Supported Structured Export Formats
CSVJSONSQL
Password Hash Portability
Exportable Hashes (Bcrypt / Argon2): Zero Forced Retention

Allows extracting password hashes in standard formats to migrate without forcing user resets.

CLI Command / Rescue Endpoint
docker exec -t umami pg_dump -U postgres > backup.sql
Exit Protocol & Migration Notes

Direct database-level export without proprietary password encryption.

Deployment & Infrastructure Requirements: UmamiMIT
Hardware specs and Docker directives to run on local servers, dedicated VPS, or Kubernetes without telemetry leak to the cloud.
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Minimum Memory1 GB RAM (Recommended)
Compute CPU1 vCPU
Runtime / LanguageTypeScript
Code LicenseMIT
Docker CLI Directive
docker run -d --name umami -p 8080:8080 umami:latest
Companion Services & Dependencies:
PostgreSQL 15+Redis 7+
Community & Repository
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Technical Reputation of Umami

79/100 Technical Trust

Frequent Praises in Production

  • Open-source self-hostable architecture with no license restrictions.
  • Cookie-free data collection model that simplifies GDPR compliance.
  • Unified interface for real-time web and product analytics.

Reported Production Frictions

  • Fewer advanced heatmap features compared to proprietary suites.
  • Advanced event tracking requires manual JavaScript snippet insertion.
Commercial Treatment & Vendor Lock-in:Self-Service in Dashboard

Cancellation flow is autonomous via billing portal or subscription settings.

Open source repository activity: Umami39,757
Stars, forks and release cadence
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Stars39.8k
Forks8.4k
Open Issues150
SPDX LicenseMIT
Latest Commit DetectedOct 28, 2026

Frequently Asked Technical Questions (Umami)

Does Umami use cookies to track website visitors?

No, Umami does not use cookies or store personally identifiable information, eliminating the need for cookie consent banners while complying with GDPR and CCPA regulations by default.

Is it possible to self-host Umami for free?

Yes, Umami's source code is fully open-source under the MIT license, allowing you to deploy it on your own infrastructure for free using Docker containers.

How are events and metrics collected?

Data collection is performed via a lightweight tracking script embedded in web page headers or through direct calls to its custom event collection API.

Head-to-Head Comparisons

Direct Alternatives

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