Web Analytics & PrivacyLast technical review:
Markdown for AI (.md)

Matomo vs Umami

Objective factual benchmark between two leading platforms to identify optimal fit based on scale and architecture.

Technical Verdict & Decision Factors

Matomo provides a comprehensive analytics suite comparable to enterprise legacy tools, featuring an extensive plugin ecosystem and deep product analytics. Umami is a lightweight, modern TypeScript-based alternative focusing on operational simplicity and lower resource consumption, ideal for essential tracking without the configuration overhead of Matomo.

Scale-ups & Agile Teams

Choose Matomo if

Teams requiring granular analytics, complex reporting, and conversion optimization tools with full data ownership and strict compliance.

Get started with Matomo (opens in a new tab)
Enterprise & Compliance

Choose Umami if

Developers or teams seeking lightweight, fast telemetry with a focus on client-side performance and easy containerized deployment.

Get started with Umami (opens in a new tab)

Key Differentiators

  • Matomo provides advanced product analytics including heatmaps and session recording.
  • Umami features a minimalist architecture with a significantly smaller resource footprint.
  • Matomo relies on a vast plugin ecosystem; Umami favors manual customization via API.
  • Matomo operates on a traditional PHP/MySQL stack; Umami is built on Node.js.
Weights 40% DX, 40% Fair Pricing, 20% PerformanceRecommended winner for this scenario:Matomo (7.1/10)
Matomo7.1/10
Umami7.1/10
Weights 45% Security & Governance, 35% Reliability, 20% DXRecommended winner for this scenario:Matomo (8.9/10)
Matomo8.9/10
Umami7.5/10
Weights 55% Data Portability, 25% Fair Pricing, 20% SecurityRecommended winner for this scenario:Matomo (5.3/10)
Matomo5.3/10
Umami4.7/10

Side-by-Side Feature Comparison

Matomo vs Umami
Datasheet
MatomoFreemium
UmamiFreemium
Commercial Model & Pricing
Base PriceFree TierFree Tier
Pricing ModelFreemiumFreemium
Score4.5/5.0(1 review)4.5/5.0(1 review)
VerifiedVerifiedVerified tool: Audited technical attributesVerifiedVerified tool: Audited technical attributes
Core Features Matrix
Specific Capabilities for Web Analytics & Privacy
Cookieless (Native GDPR)CompatibleCompatible
Built-in Session ReplayNot availableNot available
Feature Flags / ExperimentationNot availableNot available
Direct SQL/ClickHouse ExportCompatibleCompatible
Unlimited Event RetentionNot availableNot available
Enterprise Architecture & Security (7 Universals)
REST & GraphQL APICompatibleCompatible
SSO / SAML AuthenticationCompatibleNot available
Self-Hosted OptionCompatibleCompatible
Full Data ExportCompatibleCompatible
Role-Based Access Control (RBAC)CompatibleCompatible
Custom Domains & SSLCompatibleCompatible
Immutable Audit LogsCompatibleNot available
Architecture & Verified Specs
Compliance & Data Sovereignty
Audited Certifications
SOC2 TYPE2GDPR
GDPR
SSO (SAML) AvailabilityPaid add-onNot available
Legal Headquarters & JurisdictionNZUS
Subject to US CLOUD ActSubject (US Extraterritorial)Subject (US Extraterritorial)
Data ResidencyEU, US, SELF_HOSTEDEU, US, SELF_HOSTED
Open Source Telemetry & Code Sovereignty
GitHub Stars 22.0k 39.8k
Latest Commit / VitalityOct 28, 2026Oct 28, 2026
SPDX LicenseGPL-3.0MIT
Primary LanguagePHPTypeScript
Minimum RAM RequiredCloud ManagedCloud Managed
Visit WebsiteTry Matomo (opens in a new tab)Try Umami (opens in a new tab)

Last technical review:

Technical Scorecard Comparison
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Technical Scorecard Comparison: Matomo vs Umami

Matomo88/100
Umami88/100
DX & Tech Documentation
Matomo
90
Umami
90
Pricing Fairness+10 pts Umami
Matomo
85
Umami
95
Security & Governance+7 pts Matomo
Matomo
92
Umami
85
Data Portability & Sovereignty
Matomo
90
Umami
90
Performance & Reliability+3 pts Matomo
Matomo
83
Umami
80

Time to Value & Fit by Segment: Matomo vs Umami

Matomo

Time-to-Value:< 1 hour (Immediate)
Curve:Moderate (Standard)

Near-instantaneous deployment with minimal technical friction.

Umami

Time-to-Value:< 1 hour (Immediate)
Curve:Low (Intuitive)

Near-instantaneous deployment with minimal technical friction.

Segment Fit Comparison

Startup & Agile Teams1 to 50 members
Matomo
80%
Umami
90%
Mid-Market & Scaleup50 to 500 members
Matomo
90%
Umami
80%
Corporate Enterprise500+ members
Matomo
85%
Umami
70%
Pricing & Licensing Breakdown
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Billing Clauses & SSO Tax: Matomo vs Umami

Matomo

SSO as Paid Add-on

Available via independent surcharge without forcing a full Enterprise tier.

Free:Free open-source self-hosted edition available indefinitely without user or tracking limits.
  • Self-hosted version requires internal engineering time for maintenance and updates.
  • Cloud pricing scales based on monthly hit volumes which can increase rapidly for high traffic sites.

Umami

No SSO Documented

Does not document enterprise SAML or OIDC single sign-on support.

Free:Free tier available for self-hosting with unlimited usage or limited plans on Umami Cloud.
TCO & Savings CalculatorTCO 1-3Y
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Indie / Solo (1 active user)

Solo developer or independent technical founder.

Matomo

Base Monthly Cost:$19/month
12-Month Investment:$194/year
36 Months (3 years):$582

Umami

Most Cost-Effective
Base Monthly Cost:$15/month
12-Month Investment:$153/year
36 Months (3 years):$459
Estimated Financial Differential

Umami: $41 USD/year ($123 USD 36 Months (3 years)).

Startup (10 active users)

Agile engineering team in validation and early traction stage.

Matomo

Base Monthly Cost:$190/month
12-Month Investment:$1,938/year
36 Months (3 years):$5,814

Umami

Most Cost-Effective
Base Monthly Cost:$150/month
12-Month Investment:$1,530/year
36 Months (3 years):$4,590
Estimated Financial Differential

Umami: $408 USD/year ($1,224 USD 36 Months (3 years)).

Growth (25 active users)

Scaling company with team governance and granular access control requirements.

Matomo

Base Monthly Cost:$475/month
12-Month Investment:$4,845/year
36 Months (3 years):$14,535

Umami

Most Cost-Effective
Base Monthly Cost:$375/month
12-Month Investment:$3,825/year
36 Months (3 years):$11,475
Estimated Financial Differential

Umami: $1,020 USD/year ($3,060 USD 36 Months (3 years)).

Scaleup (100 active users)

Established organization with enterprise security policies and mandatory SAML/SSO.

Matomo

Base Monthly Cost:$1,900/month
12-Month Investment:$19,380/year
36 Months (3 years):$58,140

Umami

Most Cost-Effective
Base Monthly Cost:$1,500/month
12-Month Investment:$15,300/year
36 Months (3 years):$45,900
Estimated Financial Differential

Umami: $4,080 USD/year ($12,240 USD 36 Months (3 years)).

Usage Billing PredictabilityWhat usage costs as you scale
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Prototype / MVP (10 GB)

Comparative projection for Storage & Compute (GB)

Matomo

Overage penalty:+$1/mo
Estimated Monthly Invoice:$20/mo
Low Risk

Umami

Most Cost-Effective
Overage penalty:+$1/mo
Estimated Monthly Invoice:$16/mo
Low Risk

Base Production (50 GB)

Comparative projection for Storage & Compute (GB)

Matomo

Overage penalty:+$8/mo
Estimated Monthly Invoice:$27/mo
Low Risk

Umami

Most Cost-Effective
Overage penalty:+$8/mo
Estimated Monthly Invoice:$23/mo
Moderate Risk

Active Growth (250 GB)

Comparative projection for Storage & Compute (GB)

Matomo

Overage penalty:+$44/mo
Estimated Monthly Invoice:$63/mo
High Risk

Umami

Most Cost-Effective
Overage penalty:+$44/mo
Estimated Monthly Invoice:$59/mo
High Risk

Large Scale (1.000 GB (1 TB))

Comparative projection for Storage & Compute (GB)

Matomo

Overage penalty:+$179/mo
Estimated Monthly Invoice:$198/mo
Critical Risk

Umami

Most Cost-Effective
Overage penalty:+$179/mo
Estimated Monthly Invoice:$194/mo
Critical Risk
Bidirectional Migration Friction Index (MFI)
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Bidirectional Migration Friction Index (MFI)

MatomoUmami
Smooth Migration

Migration friction: Matomo to Umami

15/100

Agile transition with low operational risk and native export/API support.

Critical Factors Evaluated

  • +15 ptsLoss of enterprise SSO/SAML integration when migrating to Umami.
UmamiMatomo
Smooth Migration

Migration friction: Umami to Matomo

0/100

Agile transition with low operational risk and native export/API support.

Critical Factors Evaluated

Smooth path: native export support, ingestion API, and authentication parity.

Migration & Portability VerdictMatomo · Δ 15 pts

Migrating from Matomo to Umami has significantly lower friction (15/100) than the reverse path (0/100). {from} provides easier data liberation and lower exit costs.

Technical Transition Playbook: Matomo to UmamiCLI Runbook
4-stage execution protocol to switch dependencies with zero data loss and verifiable rollback.
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01

Data Extraction & Baseline Snapshot

Full export of Matomo datasets in audited formats (CSV, JSON, SQL). Secure an immutable snapshot prior to cutover.

https://developer.matomo.org/api-reference/reporting-api
02

Schema Mapping & Contract Validation

Normalize entity identifiers, timestamps, and event payloads between Matomo APIs and destination schema in Umami.

# Schema mapping & validation
npx tsx scripts/map-migration.ts --source=matomo --target=umami
03

Dual-Ingestion Period (Dual-Writing)

Simultaneous telemetry dispatch to Matomo and Umami for 72 hours to contrast volume, integrity, and latency without downtime.

export TELEMETRY_PRIMARY="umami"
export TELEMETRY_SECONDARY="matomo"
04

Decommissioning & Rollback Safety

De-instrument Matomo SDK, archive snapshot in cold S3 storage, and confirm zero ongoing billing.

# Check decommission
curl -I "https://matomo.org/"

Architecture Decision Record for CTOs & Tech Leads

Production-ready technical document for Notion, Confluence, or Pull Requests

Select recommended tool:
MatomoUmami
Download ADR (.md)View Markdown
Community Sentiment & Commercial Terms
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Technical Reputation of Matomo

87/100 Technical Trust

Frequent Praises in Production

  • Complete ownership of collected data without sampling or blocking loss.
  • Open-source self-hosted edition available without base license fees.
  • Advanced regulatory compliance with GDPR, CCPA, and privacy laws.

Reported Production Frictions

  • Maintaining self-hosted installations requires dedicated infrastructure resources.
  • Advanced enterprise features and official plugins incur additional costs.
Commercial Treatment & Vendor Lock-in:Self-Service in Dashboard

Cancellation flow is autonomous via billing portal or subscription settings.

Technical Reputation of Umami

79/100 Technical Trust

Frequent Praises in Production

  • Open-source self-hostable architecture with no license restrictions.
  • Cookie-free data collection model that simplifies GDPR compliance.
  • Unified interface for real-time web and product analytics.

Reported Production Frictions

  • Fewer advanced heatmap features compared to proprietary suites.
  • Advanced event tracking requires manual JavaScript snippet insertion.
Commercial Treatment & Vendor Lock-in:Self-Service in Dashboard

Cancellation flow is autonomous via billing portal or subscription settings.

Frequently Asked Questions: Matomo vs Umami

What are the key differences between Matomo and Umami?

Matomo provides a comprehensive analytics suite comparable to enterprise legacy tools, featuring an extensive plugin ecosystem and deep product analytics. Umami is a lightweight, modern TypeScript-based alternative focusing on operational simplicity and lower resource consumption, ideal for essential tracking without the configuration overhead of Matomo.

How do Matomo and Umami pricing compare?

Matomo starts at 0.00/mo under freemium tier, while Umami starts at 0.00/mo with freemium billing.

When should you choose Matomo over Umami?

If your priority is Privacy-first web analytics platform with complete data ownership and flexible cloud or on-premise deployment., Matomo is the optimal choice; for Open-source web and product analytics platform focused on privacy., Umami provides superior benefits.

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