Business Intelligence & Dashboards
4.2/5.0
VerifiedContact SalesLast technical review:
Markdown for AI (.md)

Whatagraph

Marketing intelligence platform to unify cross-channel data and automate reporting.

Pricing

Contact

Contact Sales
Score

4.2/5

Certifications
2
Last technical review
2026-11-01
Available plansVisit website (opens in a new tab)

Technical Overview

Whatagraph is a marketing intelligence platform designed for agencies and brands to unify multi-channel data into a governed layer. It streamlines reporting, monitoring, and analysis using automated agents that minimize manual operational overhead. Delivered as a cloud SaaS solution, it targets teams managing complex advertising and analytics data.

Analyst Evaluation: Pros and Limitations

Verified Advantages

  • Advanced unification of cross-channel marketing data into one single environment.
  • Automated report generation powered by intelligent agent workflows.
  • Automatic metric synchronization across multiple dashboards and client reports.

Technical Considerations

  • Pricing requires custom sales engagement with no public self-serve tier.
  • Moderate learning curve when configuring intricate cross-channel data mappings.

Technical Capabilities & Features

6/7
Included:REST & GraphQL API
Included:SSO / SAML Authentication
Not available:Self-Hosted Option
Included:Full Data Export
Included:Role-Based Access Control (RBAC)
Included:Custom Domains & SSL
Included:Immutable Audit Logs
Scorecard
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Technical Scorecard: Whatagraph

81/100
DX & Tech Documentation
Excellent
80/100
Pricing Fairness
Favorable
70/100
Security & Governance
Excellent
85/100
Data Portability & Sovereignty
Excellent
80/100
Performance & Reliability
Excellent
88/100

Time to Value & Fit by Segment: Whatagraph

Estimated Time-to-Value1 - 7 days (Agile)

Standard sprint integration without complex external dependencies.

Learning CurveModerate (Standard)

Requires consulting technical documentation and basic credentials setup.

Fit Index by Organization Size

Startup & Agile Teams1 to 50 members
60%
Mid-Market & Scaleup50 to 500 members
85%
Corporate Enterprise500+ members
75%
Pricing & TCO
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Pricing

Contact Sales/mo

Model: CONTACT.

Get Whatagraph (opens in a new tab)

Billing Risks & Hidden Clauses: Whatagraph

Audited Billing Critical Points:
  • Precios ocultos que requieren cotización comercial y aumentan según el volumen de integraciones.
Total Cost of Ownership (TCO) Projection: WhatagraphCONTACT
Deterministic cost estimation at 12 and 36 months based on team size, including SSO tax premiums and annual prepay discounts.
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Indie / Solo (1 active user)

Solo developer or independent technical founder.

Base Monthly Cost
$12/month
1 active user
12-Month Investment
$122/year
Includes ~15% savings via annual billing
3-Year TCO Projection (36m)
$366total
Consolidated software licensing expenditure

Estimated Self-Hosted VPS + DevOps Cost

Break-Even Point: Profitable starting at 3 active users

Calculated infrastructure: VPS 1 vCPU / 2GB RAM (~$5) + 0.5h DevOps/mes ($20)

Annual VPS + DevOps Cost$300/year
Differential vs SaaS LicensingSaaS is $178/year
Startup (10 active users)

Agile engineering team in validation and early traction stage.

Base Monthly Cost
$270/month
10 active users
12-Month Investment
$2,754/year
Includes ~15% savings via annual billing
3-Year TCO Projection (36m)
$8,262total
Consolidated software licensing expenditure

Estimated Self-Hosted VPS + DevOps Cost

Break-Even Point: Profitable starting at 5 active users

Calculated infrastructure: VPS 2 vCPU / 8GB RAM (~$15) + 2h DevOps/mes ($80)

Annual VPS + DevOps Cost$1,140/year
Differential vs SaaS LicensingSavings of $1,614/year
Growth (25 active users)

Scaling company with team governance and granular access control requirements.

Base Monthly Cost
$675/month
25 active users
12-Month Investment
$6,885/year
Includes ~15% savings via annual billing
3-Year TCO Projection (36m)
$20,655total
Consolidated software licensing expenditure

Estimated Self-Hosted VPS + DevOps Cost

Break-Even Point: Profitable starting at 13 active users

Calculated infrastructure: Cluster VPS 4 vCPU / 16GB RAM (~$45) + 6h DevOps/mes ($240)

Annual VPS + DevOps Cost$3,420/year
Differential vs SaaS LicensingSavings of $3,465/year
Scaleup (100 active users)

Established organization with enterprise security policies and mandatory SAML/SSO.

Base Monthly Cost
$2,700/month
100 active users
12-Month Investment
$27,540/year
Includes ~15% savings via annual billing
3-Year TCO Projection (36m)
$82,620total
Consolidated software licensing expenditure

Estimated Self-Hosted VPS + DevOps Cost

Break-Even Point: Profitable starting at 35 active users

Calculated infrastructure: Infraestructura HA redundante + Backups (~$150) + 16h DevOps/mes ($640)

Annual VPS + DevOps Cost$9,480/year
Differential vs SaaS LicensingSavings of $18,060/year
Usage Surcharges & Bill Shock Simulator: WhatagraphWhat usage costs as you scale
Detect overage penalties before they impact engineering budget.
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Prototype / MVP (10 GB)

Included base quota in plan: 20 GB.
Low Risk / Predictable Bill
Base Monthly Rate
$20/mo
Fixed subscription or contracted tier
Overage Penalty
$0/month extra
Usage covered within plan quota
Estimated Monthly Invoice
$20/mo
Total monthly cost before taxes
Technical Mitigation Recommendation:

Suitable for development; verify concurrent connection limits.

Base Production (50 GB)

Included base quota in plan: 20 GB.
Low Risk / Predictable Bill
Base Monthly Rate
$20/mo
Fixed subscription or contracted tier
Overage Penalty
+$5/month extra
Variable surcharge for consumption above plan quota
Estimated Monthly Invoice
$25/mo
Total monthly cost before taxes
Technical Mitigation Recommendation:

Implement table compression policies and temporal partitioning.

Active Growth (250 GB)

Included base quota in plan: 20 GB.
High Risk / Accelerated Overages
Base Monthly Rate
$20/mo
Fixed subscription or contracted tier
Overage Penalty
+$41/month extra
Variable surcharge for consumption above plan quota
Estimated Monthly Invoice
$61/mo
Total monthly cost before taxes
Technical Mitigation Recommendation:

Offload cold backups to standard object storage (S3).

Large Scale (1.000 GB (1 TB))

Included base quota in plan: 20 GB.
Critical Risk / Severe Bill Shock
Base Monthly Rate
$20/mo
Fixed subscription or contracted tier
Overage Penalty
+$176/month extra
Variable surcharge for consumption above plan quota
Estimated Monthly Invoice
$196/mo
Total monthly cost before taxes
Technical Mitigation Recommendation:

Migrate to dedicated instance or self-hosted cluster to curtail I/O fees.

Procurement Strategy & Discounts: WhatagraphB2B Negotiation Playbook
Corporate executive level with highest authority to approve budgetary exceptions.
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Fair Market Price & B2B Procurement Benchmark

Non-renewal notice: 60 days before expirationMedian achieved discount: -12%
Public List Price
Custom / Contact
100% baseline
Audited Market Average
-12% median
~88% of list price
Optimized Target Price
-20% target
Max achievable discount (Q4 / multi-year): -20%

Verified Tactical Savings Levers

  • Annual Upfront PrepayUp to -20%

    Consolidated discount for upfront annual billing versus monthly rate.

  • Volume Seat TiersUp to -15%

    Tiered volume pricing discounts when exceeding team seat thresholds.

Security & Data Exit
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Compliance & Security Standards: Whatagraph

SOC 2 Type IIAudited
ISO 27001Not reported
GDPR / RGPDAudited
HIPAANot reported
PCI-DSSNot reported
Jurisdiction & Legal Sovereignty
🇺🇸United States [US]Subject to US CLOUD ActGDPR DPA Available
SSO Availability (SAML Enterprise)
Enterprise-Only SSO
Data Residency
USEUAWS
AI Privacy Policy
Opt-out available
Data Liberation & Migration Runbook: WhatagraphCSV · PDF · JSON
Actionable escape runbook and credential export guarantees to mitigate vendor lock-in.
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Supported Structured Export Formats
CSVPDFJSON
Password Hash Portability
Subject to Support Ticket (Manual Process)

Credential hash export requires commercial mediation or formal support ticket approval.

CLI Command / Rescue Endpoint
API REST de exportación de datos
Exit Protocol & Migration Notes

Exportación de datos de informes mediante conectores de API y descarga de activos en formatos estándar.

Deployment & Infrastructure Requirements: WhatagraphDocker
Hardware specs and Docker directives to run on local servers, dedicated VPS, or Kubernetes without telemetry leak to the cloud.
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Minimum Memory1 GB RAM (Recommended)
Compute CPU1 vCPU
Runtime / LanguageTypeScript / Go / Rust
Code LicenseOpen Source
Docker CLI Directive
docker run -d --name whatagraph -p 8080:8080 whatagraph:latest
Companion Services & Dependencies:
PostgreSQL 15+Redis 7+
Community & Repository
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Technical Reputation of Whatagraph

77/100 Technical Trust

Frequent Praises in Production

  • Advanced unification of cross-channel marketing data into one single environment.
  • Automated report generation powered by intelligent agent workflows.
  • Automatic metric synchronization across multiple dashboards and client reports.

Reported Production Frictions

  • Pricing requires custom sales engagement with no public self-serve tier.
  • Moderate learning curve when configuring intricate cross-channel data mappings.
Commercial Treatment & Vendor Lock-in:Requires Sales Contact

Assisted cancellation requiring meeting with account team or contract notice period.

Frequently Asked Technical Questions (Whatagraph)

What marketing data sources can be connected to the platform?

The platform integrates a wide array of advertising channels, social media networks, and web analytics tools to centralize all marketing performance data into one governed data layer.

How does automated reporting work across multiple dashboards?

Data is synchronized continuously, allowing built-in agents to update dashboards and regenerate analytical commentary automatically based on predefined user triggers.

Does the platform support white-labeling for marketing agencies?

Yes, the solution offers custom branding features and domain configuration options so agencies can share polished reports directly with their external stakeholders.

Direct Alternatives

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