Pricing

From$100.00/mo

Paid
Score

4.4/5

Certifications
2
Last technical review
2026-10-30

Technical Overview

Pulley is a comprehensive equity management and cap table software designed for founders and finance leaders. It helps model funding scenarios, issue shares, and maintain compliance through an intuitive interface and transparent pricing, avoiding the complexity of legacy tools.

Analyst Evaluation: Pros and Limitations

Verified Advantages

  • Intuitive user interface for cap table management
  • Advanced dilution and funding scenario modeling
  • Transparent pricing structure for early-stage companies

Technical Considerations

  • Additional costs apply when exceeding the 25 stakeholder threshold in the base plan
  • Limited support for complex workflows required by traditional law firms

Technical Capabilities & Features

4/7
Included:REST & GraphQL API
Not available:SSO / SAML Authentication
Not available:Self-Hosted Option
Included:Full Data Export
Included:Role-Based Access Control (RBAC)
Not available:Custom Domains & SSL
Included:Immutable Audit Logs
Scorecard
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Technical Scorecard: Pulley

85/100
DX & Tech Documentation
Excellent
85/100
Pricing Fairness
Excellent
80/100
Security & Governance
Excellent
90/100
Data Portability & Sovereignty
Excellent
85/100
Performance & Reliability
Excellent
85/100

Time to Value & Fit by Segment: Pulley

Estimated Time-to-Value1 - 7 days (Agile)

Standard sprint integration without complex external dependencies.

Learning CurveModerate (Standard)

Requires consulting technical documentation and basic credentials setup.

Fit Index by Organization Size

Startup & Agile Teams1 to 50 members
90%
Mid-Market & Scaleup50 to 500 members
70%
Corporate Enterprise500+ members
40%
Pricing & TCO
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$100.00/mo

Model: PAID.

Available plans:

  • Startup$100/mo
Get Pulley (opens in a new tab)

Billing Risks & Hidden Clauses: Pulley

Audited Billing Critical Points:
  • Pricing shifts to custom quotes once the 25 stakeholder limit is exceeded.
Total Cost of Ownership (TCO) Projection: Pulley$100.00/mo
Deterministic cost estimation at 12 and 36 months based on team size, including SSO tax premiums and annual prepay discounts.
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Indie / Solo (1 active user)

Solo developer or independent technical founder.

Base Monthly Cost
$100/month
1 active user
12-Month Investment
$1,020/year
Includes ~15% savings via annual billing
3-Year TCO Projection (36m)
$3,060total
Consolidated software licensing expenditure

Estimated Self-Hosted VPS + DevOps Cost

Break-Even Point: Profitable starting at 1 active user

Calculated infrastructure: VPS 1 vCPU / 2GB RAM (~$5) + 0.5h DevOps/mes ($20)

Annual VPS + DevOps Cost$300/year
Differential vs SaaS LicensingSavings of $720/year
Startup (10 active users)

Agile engineering team in validation and early traction stage.

Base Monthly Cost
$1,150/month
10 active users
12-Month Investment
$11,730/year
Includes ~15% savings via annual billing
3-Year TCO Projection (36m)
$35,190total
Consolidated software licensing expenditure

Estimated Self-Hosted VPS + DevOps Cost

Break-Even Point: Profitable starting at 1 active user

Calculated infrastructure: VPS 2 vCPU / 8GB RAM (~$15) + 2h DevOps/mes ($80)

Annual VPS + DevOps Cost$1,140/year
Differential vs SaaS LicensingSavings of $10,590/year
Growth (25 active users)

Scaling company with team governance and granular access control requirements.

Base Monthly Cost
$2,875/month
25 active users
12-Month Investment
$29,325/year
Includes ~15% savings via annual billing
3-Year TCO Projection (36m)
$87,975total
Consolidated software licensing expenditure

Estimated Self-Hosted VPS + DevOps Cost

Break-Even Point: Profitable starting at 3 active users

Calculated infrastructure: Cluster VPS 4 vCPU / 16GB RAM (~$45) + 6h DevOps/mes ($240)

Annual VPS + DevOps Cost$3,420/year
Differential vs SaaS LicensingSavings of $25,905/year
Scaleup (100 active users)

Established organization with enterprise security policies and mandatory SAML/SSO.

Base Monthly Cost
$11,500/month
100 active users
12-Month Investment
$117,300/year
Includes ~15% savings via annual billing
3-Year TCO Projection (36m)
$351,900total
Consolidated software licensing expenditure

Estimated Self-Hosted VPS + DevOps Cost

Break-Even Point: Profitable starting at 9 active users

Calculated infrastructure: Infraestructura HA redundante + Backups (~$150) + 16h DevOps/mes ($640)

Annual VPS + DevOps Cost$9,480/year
Differential vs SaaS LicensingSavings of $107,820/year
Usage Surcharges & Bill Shock Simulator: PulleyWhat usage costs as you scale
Detect overage penalties before they impact engineering budget.
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Prototype / MVP (10 GB)

Included base quota in plan: 20 GB.
Low Risk / Predictable Bill
Base Monthly Rate
$100/mo
Fixed subscription or contracted tier
Overage Penalty
$0/month extra
Usage covered within plan quota
Estimated Monthly Invoice
$100/mo
Total monthly cost before taxes
Technical Mitigation Recommendation:

Suitable for development; verify concurrent connection limits.

Base Production (50 GB)

Included base quota in plan: 20 GB.
Low Risk / Predictable Bill
Base Monthly Rate
$100/mo
Fixed subscription or contracted tier
Overage Penalty
+$5/month extra
Variable surcharge for consumption above plan quota
Estimated Monthly Invoice
$105/mo
Total monthly cost before taxes
Technical Mitigation Recommendation:

Implement table compression policies and temporal partitioning.

Active Growth (250 GB)

Included base quota in plan: 20 GB.
Low Risk / Predictable Bill
Base Monthly Rate
$100/mo
Fixed subscription or contracted tier
Overage Penalty
+$41/month extra
Variable surcharge for consumption above plan quota
Estimated Monthly Invoice
$141/mo
Total monthly cost before taxes
Technical Mitigation Recommendation:

Offload cold backups to standard object storage (S3).

Large Scale (1.000 GB (1 TB))

Included base quota in plan: 20 GB.
High Risk / Accelerated Overages
Base Monthly Rate
$100/mo
Fixed subscription or contracted tier
Overage Penalty
+$176/month extra
Variable surcharge for consumption above plan quota
Estimated Monthly Invoice
$276/mo
Total monthly cost before taxes
Technical Mitigation Recommendation:

Migrate to dedicated instance or self-hosted cluster to curtail I/O fees.

Procurement Strategy & Discounts: PulleyB2B Negotiation Playbook
Corporate executive level with highest authority to approve budgetary exceptions.
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Fair Market Price & B2B Procurement Benchmark

Non-renewal notice: 30 days before expirationMedian achieved discount: -12%
Public List Price
$100 /mo
100% baseline
Audited Market Average
$88 /mo
~88% of list price
Optimized Target Price
$80 /mo
Max achievable discount (Q4 / multi-year): -20%

Verified Tactical Savings Levers

  • Annual Upfront PrepayUp to -15%

    Consolidated discount for upfront annual billing versus monthly rate.

  • Startup Credits ProgramUp to -20%

    Credits and perks for early-stage startups and accelerator programs.

Security & Data Exit
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Compliance & Security Standards: Pulley

Jurisdiction & Legal Sovereignty
🇺🇸United States [US]Subject to US CLOUD ActGDPR DPA Available
SSO Availability (SAML Enterprise)
Enterprise-Only SSO
Data Residency
USAWS
AI Privacy Policy
Zero customer data retention
Data Liberation & Migration Runbook: PulleyCSV · XLSX
Actionable escape runbook and credential export guarantees to mitigate vendor lock-in.
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CSVXLSX
Subject to Support Ticket (Manual Process)

Credential hash export requires commercial mediation or formal support ticket approval.

CLI Command / Rescue Endpoint
Admin Console -> Workspace Export
Exit Protocol & Migration Notes

Standard workspace data export in tabular and JSON formats.

Deployment & Infrastructure Requirements: PulleyDocker
Hardware specs and Docker directives to run on local servers, dedicated VPS, or Kubernetes without telemetry leak to the cloud.
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Minimum Memory1 GB RAM (Recommended)
Compute CPU1 vCPU
Runtime / LanguageTypeScript / Go / Rust
Code LicenseOpen Source
Docker CLI Directive
docker run -d --name pulley -p 8080:8080 pulley:latest
Companion Services & Dependencies:
PostgreSQL 15+Redis 7+
Community & Repository
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Technical Reputation of Pulley

83/100 Technical Trust

Frequent Praises in Production

  • Intuitive user interface for cap table management
  • Advanced dilution and funding scenario modeling
  • Transparent pricing structure for early-stage companies

Reported Production Frictions

  • Additional costs apply when exceeding the 25 stakeholder threshold in the base plan
  • Limited support for complex workflows required by traditional law firms
Commercial Treatment & Vendor Lock-in:Self-Service in Dashboard

Cancellation flow is autonomous via billing portal or subscription settings.

Frequently Asked Technical Questions (Pulley)

How is pricing structured for early-stage startups?

The startup plan costs $1,200 per year and includes the first 25 stakeholders. For portfolios with more than 25 stakeholders, direct contact with the sales team is required.

Who is the primary target audience for this platform?

The platform is specifically tailored for company founders and finance directors who need to manage equity and plan funding rounds with precision.

Is it possible to export cap table data?

Yes, the platform allows data export to ensure portability and facilitate external audits or accounting reviews when necessary.

Embed Verification Badge
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TheJudex Verified - Pulley