Events & Ticketing
4.3/5.0
VerifiedFreeLast technical review:
Markdown for AI (.md)

Luma

All-in-one platform to discover, host memorable events, and sell tickets effortlessly.

Pricing

$0/mo

Free
Score

4.3/5

Certifications
1
Last technical review
2026-11-02
Available plansVisit website (opens in a new tab)

Technical Overview

Luma is an event management and discovery platform built for organizers and communities to streamline invitations, ticketing, and marketing operations. It allows hosting virtual and in-person gatherings, sending automated reminders via email, SMS, and WhatsApp, and processing payments seamlessly. It is delivered as a web SaaS with free and scalable paid tiers.

Analyst Evaluation: Pros and Limitations

Verified Advantages

  • Generous free plan featuring unlimited events and attendees.
  • Automated multi-channel reminders and notifications.
  • Built-in support for credit cards and regional payment methods.

Technical Considerations

  • Weekly invitation and newsletter quotas are restricted on base tiers.
  • Advanced features and zero platform fees require upgrading.

Technical Capabilities & Features

4/7
Included:REST & GraphQL API
Not available:SSO / SAML Authentication
Not available:Self-Hosted Option
Included:Full Data Export
Included:Role-Based Access Control (RBAC)
Included:Custom Domains & SSL
Not available:Immutable Audit Logs
Scorecard
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Technical Scorecard: Luma

82/100
DX & Tech Documentation
Excellent
85/100
Pricing Fairness
Excellent
90/100
Security & Governance
Favorable
75/100
Data Portability & Sovereignty
Excellent
80/100
Performance & Reliability
Excellent
80/100

Time to Value & Fit by Segment: Luma

Estimated Time-to-Value< 1 hour (Immediate)

Near-instantaneous deployment with minimal technical friction.

Learning CurveLow (Intuitive)

Rapid onboarding for developers without prior training required.

Fit Index by Organization Size

Startup & Agile Teams1 to 50 members
90%
Mid-Market & Scaleup50 to 500 members
75%
Corporate Enterprise500+ members
50%
Pricing & TCO
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Pricing

$0.00/mo

Model: FREE.

Available plans:

  • Luma Free$0/mo

Free Tier Verification:

  • No credit card required
  • Commercial use allowed
  • Unlimited usage with no expiration
  • No mandatory watermarks
Get Luma (opens in a new tab)

Billing Risks & Hidden Clauses: Luma

Free Tier Limits:

Free forever with unlimited events, unlimited guests per event, and up to 500 weekly invites.

Audited Billing Critical Points:
  • Plan upgrades may be necessary if your weekly invitation volume exceeds the 500 recipient threshold.

"Use Luma for free with: Unlimited number of events Unlimited number of guests per event Blasts and automated reminders via email, SMS, push notification and WhatsApp Send up to 500 invites or newsletters per week through Luma"

Verified Quote: /pricing
Total Cost of Ownership (TCO) Projection: Luma$0.00/mo
Deterministic cost estimation at 12 and 36 months based on team size, including SSO tax premiums and annual prepay discounts.
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Licensing Cost (1 to 100+ seats)
$0/forever
Unlimited team members with zero penalties
SSO Tax (SAML Enterprise)
$0no surcharge
No artificial security barriers
3-Year Investment (Software TCO)
$0total
operates under a zero-cost or open-source model. Licensing TCO is identical:
Usage Surcharges & Bill Shock Simulator: LumaWhat usage costs as you scale
Detect overage penalties before they impact engineering budget.
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Prototype / MVP (10 GB)

Included base quota in plan: 10 GB.
Low Risk / Predictable Bill
Base Monthly Rate
$0/mo
Fixed subscription or contracted tier
Overage Penalty
$0/month extra
Usage covered within plan quota
Estimated Monthly Invoice
$0/mo
Total monthly cost before taxes
Technical Mitigation Recommendation:

Suitable for development; verify concurrent connection limits.

Base Production (50 GB)

Included base quota in plan: 50 GB.
Low Risk / Predictable Bill
Base Monthly Rate
$0/mo
Fixed subscription or contracted tier
Overage Penalty
$0/month extra
Usage covered within plan quota
Estimated Monthly Invoice
$0/mo
Total monthly cost before taxes
Technical Mitigation Recommendation:

Implement table compression policies and temporal partitioning.

Active Growth (250 GB)

Included base quota in plan: 250 GB.
Low Risk / Predictable Bill
Base Monthly Rate
$0/mo
Fixed subscription or contracted tier
Overage Penalty
$0/month extra
Usage covered within plan quota
Estimated Monthly Invoice
$0/mo
Total monthly cost before taxes
Technical Mitigation Recommendation:

Offload cold backups to standard object storage (S3).

Large Scale (1.000 GB (1 TB))

Included base quota in plan: 1,000 GB.
Low Risk / Predictable Bill
Base Monthly Rate
$0/mo
Fixed subscription or contracted tier
Overage Penalty
$0/month extra
Usage covered within plan quota
Estimated Monthly Invoice
$0/mo
Total monthly cost before taxes
Technical Mitigation Recommendation:

Migrate to dedicated instance or self-hosted cluster to curtail I/O fees.

Security & Data Exit
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Compliance & Security Standards: Luma

SOC 2 Type IINot reported
ISO 27001Not reported
GDPR / RGPDAudited
HIPAANot reported
PCI-DSSNot reported
Jurisdiction & Legal Sovereignty
🇺🇸United States [US]Subject to US CLOUD ActGDPR DPA Available
SSO Availability (SAML Enterprise)
No SSO Documented
Data Residency
USEUAWSVercel
AI Privacy Policy
Zero customer data retention
Data Liberation & Migration Runbook: LumaCSV · JSON
Actionable escape runbook and credential export guarantees to mitigate vendor lock-in.
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Supported Structured Export Formats
CSVJSON
Password Hash Portability
Subject to Support Ticket (Manual Process)

Credential hash export requires commercial mediation or formal support ticket approval.

CLI Command / Rescue Endpoint
GET /api/v1/export
Exit Protocol & Migration Notes

Export guest lists and event metrics via standard CSV exports or API access.

Deployment & Infrastructure Requirements: LumaDocker
Hardware specs and Docker directives to run on local servers, dedicated VPS, or Kubernetes without telemetry leak to the cloud.
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Minimum Memory1 GB RAM (Recommended)
Compute CPU1 vCPU
Runtime / LanguageTypeScript / Go / Rust
Code LicenseOpen Source
Docker CLI Directive
docker run -d --name luma -p 8080:8080 luma:latest
Companion Services & Dependencies:
PostgreSQL 15+Redis 7+
Community & Repository
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Technical Reputation of Luma

80/100 Technical Trust

Frequent Praises in Production

  • Generous free plan featuring unlimited events and attendees.
  • Automated multi-channel reminders and notifications.
  • Built-in support for credit cards and regional payment methods.

Reported Production Frictions

  • Weekly invitation and newsletter quotas are restricted on base tiers.
  • Advanced features and zero platform fees require upgrading.
Commercial Treatment & Vendor Lock-in:Self-Service in Dashboard

Cancellation flow is autonomous via billing portal or subscription settings.

Frequently Asked Technical Questions (Luma)

What does the free plan include?

The free plan includes unlimited events, unlimited attendees per event, automated reminders, and up to 500 invitations or newsletters sent per week.

How are ticket payments handled?

Luma lets you accept credit cards, Apple Pay, Google Pay, and regional payment methods directly through the platform to monetize your gatherings.

Can I send bulk invitations to my audience?

Yes, the platform includes blast tools to send invitations and reminders via email, SMS, push notifications, and WhatsApp based on your plan limits.

Direct Alternatives

All tools in Luma
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